But, if social has taught us anything. It’s that we’re more than just our words.
Mark Zuckerberg, who came up with a law of information sharing, will tell you how we increasingly share more content about ourselves. Content that’s increasingly multimedia.
I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. “That means that people are using Facebook, and the applications and the ecosystem, more and more.
He said that in March 2008, and since then we are apparently sharing TMI about ourselves.
Every day, they comment or press the “like” button more than 2 billion times and upload more than 250 million photos. In a recent tally, the McKinsey Global Institute estimated that Facebook users were posting 30 billion pieces of content every month.
Interestingly, this mimics my use of the social web. What started off as siloed buckets of status updates on Facebook, Twitter, and LinkedIn; has grown into this orgy of thoughts around videos and pictures. Just see Tumblr, Pinterest, Instagram to name a few.
Wordpress vs. Tumblr
So why make the switch. Why now?
Three reasons: social, mobile, and design.
Wordpress has challenged my blogging life by being a complete novice when it comes to enabling mobile sharing around social. Tumblr on the other hand has probably the best designed iPhone app when it comes to “on-the-fly, easy-to-use,” content creation around pics and videos.
The Wordpress vs. Tumblr question comes down to SEO (ranking better in search results on topics you blog about) vs. social and mobile centered on great design; a PC vs. Mac question if you will. As most of you know, I’ve always lived my life a Mac. And, being restricted within a PC world just because it gives me better SEO juice made no sense to me no more.
So here I am - on Tumblr - blogging.
You know what to expect. Just expect more but with a focus on quality. Expect curated slices of my life, interwoven with my thoughts (see all posts here tagged “thoughts”) on all things technology; mostly social. I’m also dabbling with a cool new multimedia project, I’m not yet ready to talk about, that I’ll be teasing out in the months to come.
So, follow me - here and on Twitter - to stay in the know.